Would you tell me, please, which way I ought to go from here?"

"That depends a good deal on where you want to get to."

"I don't much care where –"

"Then it doesn't matter which way you go.”

Lewis Carroll, Alice in Wonderland

Hi! 👋🏻  I’m Ailyn. (pronounced I LEAN)

Mom of 5, Libra Sun, Generator in HD, and lover of aesthetics,
poetry and design.

I am on a mission to help you brand your way to where it is that you want to go, with bespoke design, shining colors & joy in your ❤️.

On the menu


Brand Foundations THE ESSENCE 

Knowing which way to go, what the next step ought to be, is a multi-billion dollar industry.

Roadmaps galore.

What if I told you that the Roadmap you seek lies in the roots of your business/venture? It’s in the knowing the essence of your business, the core of your brand, where it all comes from. And ONE DAY is all you need! 

✨Book Me✨



A one_week Intensive BRANDing

When you are ready, you want to act fast. 
That’s what this intensive is all about.

One week and you have an in depth layout of your brand’s foundations, a design brief, a bespoke logotype, a color palette, and some key words and ideas for your copy, marketing, sales. 



A 5-Day FREE Challenge to Find The Colors of Your Brand ✨

No need to second guess yourself, copy someone else’s palette or pick up the 24 hour trend. Your brand’s colors are an intricate expression of its essence, they are an expression of the message. 

In this email Challenge, I take you through the process of picking the colors that match your brand’s flavor, step by step. 
Once picked, I also guide you on implementation (Like HEX vs RGB, etc).



Curiosity Bubbles: Books for children and their Moms! 

I love my children & I love writing. 
And what have been big challenges for us as a family have morphed into stories that helped us find solutions. And those are slowly evolving into books. I hope they can help you too.

The first one, A HOUSE FOR TUGUI, it’s about a Turtle…





The Spotlight is on You!

Highlights from a few clients’s brands



Strategic Branding for a fantastic health coach.


Strategic Branding for a brilliant podcast in French.

Lake You.

Strategic Branding for a Swiss Swimwear brand.