Thoughts and other stuff...
Branding
Unleashing Your Brand’s Superpower
Through for Power Archetypes, I invite you on a journey of imagination to explore the question: If your brand had a superpower, what would it be and why? Prepare to unlock the hidden potential and embrace the extraordinary within your brand.
The smoke screen
You know the feeling that you need to find something to do that has a sense of purpose?
Otherwise you might find yourself not doing anything interesting again?
Or the thought that your neurons are just dying from lack of application?
That was my thinking a few years back, having moved my family and given up my position as a bond trader.
It is easy to stay stuck. And for some of us, it is easy to dream of all the possibilities of businesses and startups.But imagination is funny. It is …
Tap, step, heel... 5 lessons from tap dancing
Tap... & Step.... two clean sounds: metal hitting wood.
Maybe they have no significance to you, but they wake me up. Not from regular sleep.
...
I had gotten my high-healed tap shoes two months before. The other girls looked at me in awe. Dancing was were I felt free to be me. I felt confident, especially tap dancing. Where I was usually shy and quiet, in tap class I had control of my body, I could follow the music, I could lift my head high and smile from inside, I could express myself f…
Fear and the number 4
The 4am scream.
...
...
...
You know, the one with the bed full of bugs and the monster behind the door. That’s a typical 4-year-old, growing up.
As the brain scrambles to get rid of all the extra excitement of the day lived, the images seem quite real, and they take on wild proportions. Referred to as night terrors, I believe they are more terrifying for the parent than for the child. At least we remember them, most children have no recollection of the night-time action. However long …
If It Were A Brand... Newsletter launching
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IF IT WERE A BRAND
Have a good weekend,
Ailyn
Creating deliberately
When where you born?
You were given a fantastic gift that day. One that you use every day, to solve anything from the mundane to the seemingly impossible.
We are born creative. Babies look, observe, copy, learn. Always using creativity to pull themselves up, reach for something, Toddlers are masters at this. They create play, make up words and worlds. That’s easy to observe, expected. As we grow older, though...
...we add an extra element: The Voice (call it ego, critic, adulting). We push …
They...
7:15 this morning.
My first grader is saying something as he is getting ready to go to school.
I get closer to hear.
“I think they are up there”
I am positive he refers to his siblings.
“No. They are waiting in the car. Put on your shoes... “ (Automatic mom reply).
He is crying now. Keeps repeating that they are there.
30 seconds later I got it. They, meaning the shoes, his shoes were upstairs. (Mind-reader is a mom superpower!).
Clarity in communication is imperative. What I sa…
A Brand New Possibility
When the cherry trees blossom, we are immediately struck with their beauty.
Gorgeous shades of whites and pinks outside our window, down the street.
Intensity, serenity.
It is a sudden awakening announcing Spring’s arrival.
We are enchanted by the magic, Nature at her best. And for a moment or two we may get carried away and forget. Forget the work, the many iterations, the centuries of practice, of repetition.
There is also the transitions: the blossoming flowers were slightly smaller yest…