Unleashing Your Brand’s Superpower

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In the vast landscape of business, every brand possesses unique qualities that set them apart from the competition. But have you ever wondered what superpower your brand would possess if it could transcend the realms of reality?

Through for Power Archetypes, I invite you on a journey of imagination to explore the question: If your brand had a superpower, what would it be and why? Prepare to unlock the hidden potential and embrace the extraordinary within your brand.

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The smoke screen

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You know the feeling that you need to find something to do that has a sense of purpose?
Otherwise you might find yourself not doing anything interesting again?


Or the thought that your neurons are just dying from lack of application?


That was my thinking a few years back, having moved my family and given up my position as a bond trader.


It is easy to stay stuck. And for some of us, it is easy to dream of all the possibilities of businesses and startups.But imagination is funny. It is …

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Tap, step, heel... 5 lessons from tap dancing


Tap... & Step.... two clean sounds: metal hitting wood.

Maybe they have no significance to you, but they wake me up. Not from regular sleep. 

...

I had gotten my high-healed tap shoes two months before. The other girls looked at me in awe. Dancing was were I felt free to be me.  I felt confident, especially tap dancing. Where I was usually shy and quiet, in tap class I had control of my body, I could follow the music, I could lift my head high and smile from inside, I could express myself f…

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My most important sombrero

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We say we wear many hats. Hopefully, no more than one a time. But...

in this crazy times, with partial lockdowns and distance learning, knowing which one to pick is cloudy at best. A random choice.  

On some days, my hats tend to merge into unique creations, two or three at once. If I were to picture them, they might be funny looking, even ridiculous. ([imagine inserted gif.... no time to search]).

And so it was last week, after an infuriating and pointless telephone call that had me pacing f…

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An abundance of numbers

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150.. The maximum number of actual friends our brains can network with  - that’s known as Dunbar’s number (https://en.wikipedia.org/wiki/Dunbar%27s_number). Communities of 150 members seem to be in our genes.


42... the number of muscles on a face. We express emotions through their movement, even with our masks on. 


142... minutes, that’s the average time per person on social media every day! And that was in 2019, before the COVID 19 pandemic (https://www.digitalinformationworld.com/2019/01…

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A Brand New Possibility

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When the cherry trees blossom, we are immediately struck with their beauty.

Gorgeous shades of whites and pinks outside our window, down the street.

Intensity, serenity.

It is a sudden awakening announcing Spring’s arrival.

We are enchanted by the magic, Nature at her best. And for a moment or two we may get carried away and forget. Forget the work, the many iterations, the centuries of practice, of repetition.

There is also the transitions: the blossoming flowers were slightly smaller yest…

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