Unleashing Your Brand’s Superpower

81DB9E93-C016-4084-B59A-BA608BE331C6
In the vast landscape of business, every brand possesses unique qualities that set them apart from the competition. But have you ever wondered what superpower your brand would possess if it could transcend the realms of reality?

Through for Power Archetypes, I invite you on a journey of imagination to explore the question: If your brand had a superpower, what would it be and why? Prepare to unlock the hidden potential and embrace the extraordinary within your brand.

Read more…

Tap, step, heel... 5 lessons from tap dancing


Tap... & Step.... two clean sounds: metal hitting wood.

Maybe they have no significance to you, but they wake me up. Not from regular sleep. 

...

I had gotten my high-healed tap shoes two months before. The other girls looked at me in awe. Dancing was were I felt free to be me.  I felt confident, especially tap dancing. Where I was usually shy and quiet, in tap class I had control of my body, I could follow the music, I could lift my head high and smile from inside, I could express myself f…

Read more…

My most important sombrero

C75A3B1E-3E10-47AD-80D4-360A30B2E16A

We say we wear many hats. Hopefully, no more than one a time. But...

in this crazy times, with partial lockdowns and distance learning, knowing which one to pick is cloudy at best. A random choice.  

On some days, my hats tend to merge into unique creations, two or three at once. If I were to picture them, they might be funny looking, even ridiculous. ([imagine inserted gif.... no time to search]).

And so it was last week, after an infuriating and pointless telephone call that had me pacing f…

Read more…